Case study on Trendy florist App
Done during Google certification.
FinestBlooms
A Trendy Florist Website & Mobile App
Case Study Done During the Google certification
Project duration:
August 2023-September 2023
The Problem:
Finest Blooms outdated online presence is costing them market share. To stay competitive, they need a trendy florist website with modern design elements that can engage a younger audience. The website should be personalized, customizable easy to use on desktop as well as on mobile devices and revitalized to address their current shortcomings.
The Product:
The Trendy Florist Website is a cutting-edge digital platform designed to revolutionize the floral shopping experience. This mobile application combines modern aesthetics with user-centric features, providing a seamless and visually stunning interface for users to explore, customize, and purchase floral arrangements.
The Goal:
I want to establish Finest Blooms as a digital leader with a trendy florist app. It will offer a personalized user experience with seamless mobile functionality. This will attract and retain a wider customer base, leading to increased engagement and sustained growth in the floral market.
Conduct UX research
Find users’ pain points.
Generate ideas.
Prototype
Conduct usability testing
User persona
Customer journey maps
Problem statements
Paper prototypes
Wireframes
High-fidelity
Finding insights
Understanding the user
Who are the users?
Identifying the target users for the Trendy Florist App is crucial for tailoring the app's features and design to meet their needs.
Individual Customers
Event Planners
Gift Shoppers
Business Clients
Last-Minute Shoppers
Social Media Enthusiasts
USER NEEDS
PREFRENCES
Understand User Needs and Preferences:
My aim is to identify the diverse needs, preferences, and expectations of potential users, including factors such as design preferences, feature priorities, and the overall user experience they desire.
Creating fictional characters
Understanding the personas of the target audience is crucial to creating designs that truly resonate with them. By humanizing the audience, I cultivated empathy and develop a deeper understanding of their needs and preferences. This approach ultimately leads to more user-centric designs that are both effective and meaningful.
Creating journey maps
A journey map helps me in empathizing with customers by providing insights into their thoughts, feelings, and motivations at different stages of their interaction with a product.
Insights Across Personas
Desire for Personalization: All personas appreciate customization options, whether for personal enjoyment, event planning, or last-minute purchases
Efficiency and Reliability: Jessy values efficiency and reliability in the ordering process. Ensuring a streamlined and reliable experience is critical for customer satisfaction.
Optimizing the delivery process: To ensure reliability, offering expedited delivery options, and implementing effective communication strategies to keep customers like Patricia and Jessy informed throughout the delivery journey.
Implications for App Design
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Implement a user-friendly and visually appealing interface that caters to varying levels of tech proficiency.
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Prioritize customization features, ensuring they are easily accessible for users.
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Integrate social media sharing options for users interested in showcasing their floral purchases.
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Streamline the ordering process to meet the efficiency expectations of users and the simplicity needs of users.
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Implementing effective communication strategies to keep customers informed throughout the delivery journey.
These insights serve as valuable guidelines for the design and helping me to create an app that resonates with the identified user preferences and behaviors.
Creating site map
Creating a sitemap is a crucial step in the website or app design process.
It provides me a clear roadmap for navigation, helps establish the hierarchy of content, and aids in planning a positive user experience by visualizing the layout and flow of information.
Creating paper wireframe
Paper wireframes allow me to quickly sketch and iterate on different layout ideas without the constraints of digital tools. It's a rapid ideation method that fosters creativity.
Creating digital wireframe
Paper wireframes allow me to quickly sketch and iterate on different layout ideas without the constraints of digital tools. It's a rapid ideation method that fosters creativity.
Creating visual design & prototyping
View the prototype of the product
View the prototype of the product in Adobe XD
Takeaways
Moving forward, user feedback will remain instrumental in shaping the future iterations of the Trendy Florist App. I will focus on continuous improvement, feature enhancements, and staying up to date with emerging technologies. My commitment is to provide a seamless floral experience extends beyond this design phase.
I learned that embrace an iterative design process that involves continuous testing and refinement. Iterations based on user feedback lead to a more polished and user-friendly end product.